10 PR Tips From Warren Buffett

“Buffett builds political capital thoughtfully, for the day he may need it, because, as his partner Charlie Munger noted, ‘Our core competency is knowing we don’t know the future.’”

In addition to being a world class business man, Warren Buffett also has one of the best public images in the world. So, his perspective on how to handle public relations is worth considering.

Jeff Cunningham interviewed Buffett and came away with these 10 things Buffett believes about PR including to remember that a journalist’s hypothesis is often wrong but never in doubt, to talk vice when everyone else talks virtue, and to be a daily source and an annual subject.