A Field Guide For Consultants

“Asking for money is weird. But you’ll get over it.”

This is a nice companion piece to the article I shared in last week’s newsletter about how to reverse engineer your niche.

In this post, strategy consultant Tom Critchlow shares some thoughts about building a consulting business based on his recent experiences.

He touches on everything from how to find clients (90% will come through your referral network), to how to position yourself, to pricing and more.