A Five-Minute Trick to Transform Your Marketing

“Here’s the hard truth for marketers: clarity trumps creativity. Every time.”

The greatest marketing in the world will fail if it’s not aligned with great messaging.

Bry Larrea describes copywriting as a direct conversation with a person you want to pay you money and offers a five-minute trick to transform your marketing.

The trick involves creating messaging to clearly explain what you do, how you help the customer, and how their life will be better once they pay you.

RELATED: How to write more concisely.