Art Is Advertising for What We Really Need

“One way to conceive of what artists do is to think that they are, in their own way, running advertising campaigns. Not for anything expensive or usually even available for purchase, but for the many things that are at once of huge human importance and yet constantly in danger of being forgotten.”

We’re bombarded with advertising campaigns for a million different things every day, but the most things we actually need in life have no such advertising budget behind them.

This School of Life video makes the astute observation that art fills this void and suggests at its core, art is advertising for what we really need.

It’s a five-minute video that will leaving you thinking for a long time about the power of both art and advertising.