Two Ways to Capture and Keep Attention
“If the unusual or novel steal our attention, unusual plus potential danger keeps our attention.”
Category: Worth Knowing
Seven Things to Know Before You Quit Your Job to Launch a Business
“If you can’t start the business part time — you don’t deserve to quit yet.”
The Best Time to Book Flights
“One interesting finding is that the lowest fare for any one trip changed an average of 62 times during the period that that trip was offered for sale. That’s r...
What the Future of Online Publishing Will Look Like
“The only thing that went wrong was the inevitable. Business always optimizes for where the money comes from, and advertisers weren’t in it for the public good....
Americans Are Hooked on Vitamins and There’s No Proof They Work
“Preliminary studies fuel irrational exuberance about a promising dietary supplement, leading millions of people to buy in to the trend. Many never stop. They c...
A Must-Read for Anybody Who Uses the Internet
“Want to freak yourself out? I’m gonna show just how much of your information the likes of Facebook and Google store about you without you even realising it.”
You Are What You Say Yes To
“Your future identity is what you say ‘yes’ to today. Who you’ll be tomorrow is a product of your current decisions.”
Facial Displays Are Not Reflections of How We Feel, They’re Reflections of What We Want to Make Others Feel
“Facial displays are not fixed, semantic read-outs of internal states such as emotions or intentions, but flexible tools for social influence. Facial displays a...
How Having a Day Job Can Help You Make Better Art
“Sometimes the artist needs to turn off, to get out in the fray, to stop worrying over when her imagination’s pot will boil — because, of course, it won’t if sh...
The 101 Most Important Dishes in the History of American Food
“We looked for dishes that have been endlessly adopted or outright copycatted on other menus, kicked off a lasting trend, or became staples that still define th...