Content Isn’t a Product, It’s a Relationship

“All storytelling begins with deciding what kind of relationship you want to have with your audience.”

There are a lot of reasons people struggle to create compelling content, but one of the biggest may be they misunderstand what content is meant to do in the first place.

Steve Bryant urges brands to “make relationships, not things” and points out relationships are based on trust, which can’t be built without honesty.