Create for an Audience of One

“Attempting to fulfill other people’s expectations is a fool’s errand when it comes to creative work. It’s inevitable that you will fail on some level, make compromises you regret, and end up with your worst work.”

This one just might inspire you to do your best creative work.

In an excerpt from his upcoming book An Audience of One: Reclaiming Creativity for Its Own Sake, Srinivas Rao explains why to reach an audience of millions, you must create for an audience of one.

Using examples like David Bowie, Daft Punk, and Maria Popova, he explains what can happen when you separate your work from its results.

RELATED: The biggest misconception creators have about building an audience.