“It’s worth remembering that Star Wars was beaten at the box office by Smokey and the Bandit. A launch is important, but we must bear in mind what Kafka’s publisher wrote to his author after poor sales: ‘You and we know that it is generally just the best and most valuable things that do not find their echo immediately.’ In other words, it is far better to measure your campaign over a period of years, not just months.”
I’ve been obsessed this week with Ryan Holiday’s new book Perennial Seller: The Art of Making and Marketing Work that Lasts and I haven’t even read it yet.
But that’s not stopping me from sharing two great ideas related to the book in this week’s newsletter. The first is this GrowthLab article in which he shares seven strategies to create work that lasts forever.
He explains why the focus on instant hits is a mistake and explains how to create timeless work, find your champions, and build your platform.