How Gary Vaynerchuk Discovers New Trends

“My mentor is you. It is far better for you to look up to the 31 people that leave comments on your shit than to watch me more.”

Gary Vaynerchuk’s been ahead of the curve on a lot of things in the past decade, so it’s worth paying attention to how he does it.

In this one-minute video, he shares his secret to spotting new trends.

It’s simple and anybody can do it. He analyzes what people follow, like, and share online and then asks himself why they’re doing that.