5 Ways Donald Trump Used Infomercial Sales Tactics To Build His Base

“Much has been said about the Democrats’ failure to reach Trump supporters, and I’d add that Trump’s demographic intersects heavily with the infomercial consumer, hence he used proven marketing techniques to reach his ‘buyers,’ a segment of the population the Democrats didn’t understand and ignored.”

Timothy O’Leary used to produce infomercials and believes Trump leveraged five infomercial sales techniques to build his base.

O’Leary explains how tactics like building credibility through conspiracy theories, creating a problem we didn’t know we had, and establishing a mantra come straight out of the infomercial playbook and compares Trump’s tactics to those of legendary infomercial icons like Ron Popeil.

A previous idea I shared about Trump’s marketing approach: How Facebook Personality Quizzes Helped Trump Win.