“More than ever we need quality over quantity. Every action brands take online should be about adding value. In order to this, teams need focus, a strategic mindset and permission to not be everything to everyone.”
As someone who works in social media and believes most social media pros are awful, it’s rare I 100% agree with somebody’s observations about the industry — but this is one of those times.
Jessica Smith shares eight high-level musings about the state of working in social media that don’t get discussed nearly enough.
The observations include that leaders must actively participate, consumer behavior is more important than platform best practices, and social media consumption has become increasingly passive.
RELATED: How you answer these four questions determines your social media success.