How An Idea Becomes A Business

“My sister Jeanette — then a marketer at Google — asked an interesting question: is it possible to make books that are more engaging than an iPad for young kids?”

This is one of the best simple, step-by-step explanations of how to launch a startup business I’ve come across.

This Sitepoint article tells the story of how children’s book startup Read Your Story came to be, with details including how they validated the initial idea, built a customer base before launching the product, and optimized their Facebook ad campaigns and landing page designs.