“You cannot push, that’s positively last century. Sure, you can grease the skids, pour some oil to get something started, but it’s only working if people are demanding more. And if they are not, you don’t have a marketing problem, you have a product problem. Marketing has never meant less.”
Based on the premise that attention is the number one commodity in today’s world and that it’s necessary for success, music industry analyst Bob Lefsetz shares a great breakdown of how attention works in the world today.
His observations include that you can’t spread the word, your users must; that you rarely feel like you’re winning; and that you must not launch before you’re ready because you won’t get multiple bites at the apple.
A previous idea I shared from Bob Lefsetz: Why We’ve Got No Protest Music.