How Malcolm Gladwell Comes up with Ideas

“A book comes out and there’s a whole world out there that pounces on it and tells you why it’s bad. A podcast — there is no critical infrastructure. None. Zero. No one ever tells you not to listen to it. And not only that, there’s no expectation of what a podcast is supposed to be.”

In this 17-minute The New Yorker video, David Remnick interviews writer Malcolm Gladwell about his career and where his ideas come from.

Gladwell explains that he’s opposed to simplistic readings of complicated social phenomenons and why he launched a podcast.