How to Build a Business That Lasts

“Rather than thinking about how much you need to make to cover your costs, think about how little you need to help you survive as long as you want.”

Instead of thinking about how you’re going to beat your competition, what if the key to business success is to focus on how to outlast them?

Jason Fried breaks down how to build a business that lasts and offers some suggestions of the best way to do so.

RELATED: Look outside your industry to find inspiration.