“Tell me the problem, not the solution.”
If you do creative work for clients, you may want to send this to them. If you hire creative people to do work for you, reading this may help you get better results from them.
Fast Company shares advice about how to deal with creative people from Bonnie Siegler, author of the book Dear Client.
Her tips include a handy list of do’s and don’ts when it comes to telling creative people what you’d like them to create and/or giving them feedback on their creations.