How to Turn People into Customers

“If you want to increase your conversions, you’ve got to stop using the same message to the same people.”

Derek Halpern is an expert on using psychology to drive sales and this video features a helpful presentation he gave to a group of fitness entrepreneurs.

In it, he breaks down how to turn people into customers and explains how he made $500,000 from one blog post.

His tips are relevant no matter what you sell or how you sell it, because he explains exactly how to better understand who your customers are and speak to them in ways that resonate.