How To Write A Great One-Sentence Product Description

“Leading with the need is an extremely effective way to position your product as solving an important problem for your customers.”

The first step to getting traction for a product is to communicate what it does in a way people can easily understand. That’s why this David Bailey post is an important one.

He uses early descriptions of Facebook and Uber as examples of how to craft a great one-sentence product description.

Both followed a simple formula — “You do X and Y happens.”