“Leading with the need is an extremely effective way to position your product as solving an important problem for your customers.”
The first step to getting traction for a product is to communicate what it does in a way people can easily understand. That’s why this David Bailey post is an important one.
He uses early descriptions of Facebook and Uber as examples of how to craft a great one-sentence product description.
Both followed a simple formula — “You do X and Y happens.”