“If you’re just posting a link and moving on, you’re doing it wrong. Make sure your content is set up as the start of a conversation, not as a mere signpost to an article you wrote elsewhere.”
If you use LinkedIn you’re going to want to read this one (you’re also welcome to connect with me on LinkedIn as well!).
Social Media Today invited 11 LinkedIn experts to share their best tips for using LinkedIn.
Their tips include to never share a link to an article without adding context, post content that appeals to a broad audience, and make sure every post includes a question.