“Figure out what objects and places inspire you and immerse yourself in them. Pay attention to those details. Then, instead of imitating competitors, you just might find your voice.”
Most companies in most fields look to each other and their competitors for inspiration. That’s why so many things wind up looking and feeling the same.
Jason Fried suggests an alternate route. He explains why you should look elsewhere to find inspiration and recommends you venture beyond the business world to find inspiration in everything from nature to chairs to fuel a truly unique idea in your industry.