“Men are still extremely wary of diving too deep into the category. They’re afraid if they get too many products in their bathroom something will happen to them and they’ll no longer be a man.”
Here’s something I’ve never thought about before — men’s grooming products are incredibly hard to market.
This Racked article breaks down the challenges facing the industry and explains how various brands attempt to sell their products to a customer base that uses them in private, doesn’t talk about them on social media, and is wary about using anything that seems “un-manly.”