“Cheap storytelling is a cheap pattern writing machine. If there’s something that violates the pattern, if you incorporate it into the story, often it makes the story even richer. It’s at first blush uncomfortable, because you had this neat story. Sometimes the better stories are messier.”
In this Heleo post, he shares his nine rules of storytelling including to pay attention to the way you tell the story of your own life, create characters readers will want to follow, and don’t overtax the reader with how you say things.