How One Metric Has Changed The Way We See The World

“This metric is called engagement, and emphasizing it — above all else — has subtly and steadily changed the way we look at the news, our politics, and each other.”

With all the talk about how social media has changed the world, one of the things less discussed is how the specific metric used to measure “success” in social media may be the real root of the chaos.

Tobias Rose-Stockwell takes a deep dive into this subject and explores how fear and outrage are being sold for profit thanks to the drive for engagement on social platforms.

He suggests pursuit of engagement is impacting everything we see, when we see it, and how we process it.