Our Responsibility as an Audience

“Every once in awhile, someone steps up and makes something better. Much better. When it happens, it’s up to us to stand up and notice it. Which means buying it and consuming it with the very same care that it was created with.”

In typical fashion, Seth Godin gives us a lot to think about in just a few words.

This recent post suggests the creation of worthwhile work is a duet and it will likely inspire you to better support the creators of the things you value.

It has echoes of my ideas about how if we don’t buy from the stores we want to exist, they no longer will.