“It’s much easier to turn a customer into a repeat customer than a non-customer into a customer. And repeat customers are better at turning non-customers into customers than you are.”
A Three-Step Formula To Write Engaging Headlines
“Just because a headline has to have clarity does not mean it has to make sense or appeal to everyone.”
Five Ways To Create Thought Leadership Content
“It takes more than just having an opinion.”
5 Ideas For The Interested This Week
I had an eye-opening conversation with a reader this week.
What To Tweet: 21 Unique And Useful Twitter Post Ideas
“Every great Twitter strategy is rooted in an ability to post tweets that provide value to people — that’s ultimately how you get followers, build relationships, and create value for yourself and your audience.”
21 Ways To Overcome Imposter Syndrome
“The fastest way to get over feeling like a fraud is to genuinely try to help someone else.”
Three Techniques To Help You Create Unique Things
“In many cases, your experience is the only thing you’re an expert in.”
Six Great Examples Of “Real Marketing”
“Real people. Real words. Real customers. Anything else goes.”
How To Build An Audience As A Worldconnector
“Worldconnectors are entrepreneurs of the intersection, and intersections are the new mainstream.”
5 Ideas For The Interested This Week
The next time you’re going to turn down an offer, try this instead: