“You can plan a pretty picnic, but you can’t predict the weather.” — Andre 3000
We all crave attention for our work.
When a blogger references our creation, the media features our product, or an influencer spreads our hashtag, it can feel like the traction we need to get the things we want.
But not all publicity is good publicity — some of it’s meaningless.
“If you want to experience deep fulfillment in your work, you need to make time to practice your gifts and talents. The best way to do this is by reinvesting your free time.”
“Tell me the problem, not the solution.”
“Among people, a great majority don’t feel comfortable at all with the unknown — that is anything foreign that threatens their protected daily mould — so for the sake of their security, they construct chosen patterns to justify.”
“I’m supposed to pigeonhole it. Put it in a box, position it, tell you exactly what it’s going to be and tie a bow around it. But I can’t do that for you.”
“Routine is about function: the stuff we need to, or have to, get out of the way. Rituals, on the other hand, are informed by intent.”
“When you have to write over 100 topical jokes each day, there’s no time to wait for inspiration to strike. You need a reliable algorithm.”
“You need to spark people’s interest by starting with the context, then hold their attention because something happens that causes a change, then end with an outcome.”
“No matter who you are, whether a first time attendee, or repeat buyer, or new subscriber, or long time donor, or anywhere in between, we have a specific plan for you and a specific next step in mind, and everything we do points you toward that one next step and nothing else.”