“If you were able to improve by one percent each day for an entire year and those gains compound, you would wind up 37 times better at the end of the year. Everybody wants a radical improvement and rapid success, but we fail to realize that small habits and little choices are transforming us every day already.”
“Usually the brands that try to be professional are plain boring. The fact that something is not traditionally accepted doesn’t mean it’s not professional. If anything, trends are moving towards genuine connection, human-to-human marketing, and brands full of personality.”
“Emotions are naturally short-lived experiences and if we let them wash over us instead of trying to push them away these emotional experiences would actually pass relatively quickly.”
“When Steve Jobs ran Apple, he had little patience for executives who screwed up. But that’s partially because he had a system to ensure his team was clear about expectations and responsibilities.”
“Most people you’re selling to are not experiencing much pain. Your first task, therefore, whether you’re selling a healthier lifestyle or enterprise software, is shattering that delusion. You can’t do that by talking about pain, because your prospect isn’t yet experiencing pain — either because there is none, or because he or she is in denial.”
“The information networks we’ve built are almost perfectly designed to exploit psychological vulnerabilities to rumor. Your brain tells you ‘Hey, I got this from three different sources.’ But you don’t realize it all traces back to the same place, and might have even reached you via bots posing as real people. If we think of this as a virus, I wouldn’t know how to vaccinate for it.”
“Action isn’t just the effect of motivation, but also the cause of it.”
“To get the highest return from your hashtag strategy, your goal should be to find the 30 tags with the largest Reach and the highest Relevance within your target audience.”
“Scams don’t work if the victim knows what the hustler is trying to do.”
You have a competitive advantage. But do you know what it is?
Lots of people don’t.
There are reasons for people to choose you and your work over other available options and the better you understand these reasons, the more likely you are to succeed.
Your ability to leverage competitive advantages is a key to attracting customers, fans, and success.
To figure out what advantages you may have, ask yourself these eight questions.