I didn’t need a coffee table book.
But there I was in The Last Bookstore in downtown Los Angeles about to buy one — and I couldn’t figure out why.
Do you ask your audience to multitask? Probably.
Does it hamper your ability to activate them? Definitely.
If you’re building an audience for something these days the chances are you’re making a lot of requests (or “offers,” to use a gentler term) to your existing and potential fans.
“Give your identity a very small footprint. The fewer things you define yourself by, the fewer constraints you have on further growth.”
“The best networkers are givers. What the system does is force you to be a giver, and to do so in an extremely consistent way.”
“The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content — even if it’s obviously about theoretical math, a subject in which my mom has no interest or knowledge.”
“We’re not a distracted generation, but we are distracted when we’re using a web browser.”
“A lot of success in life and business comes from knowing what you want to avoid: early death, a bad marriage, etc.”
“Combine ideas from your product with an idea from your general knowledge. Combining those two existing ideas results in creativity — a brand new idea.”
“It’s certainly good for children to have goals they’re working toward. But instead of always encouraging them to focus on what’s next on their to-do list, help them stay focused on the task or conversation at hand.”
“Chumps prefer a beautiful lie to an ugly truth. The sucker wants to believe certain things about life and so projects these wishes on to the real world, seeing what he wants to see, not what is. A hustler thrives on reality, ugly or unpleasant — finds his poetry in the real. He sees the whole table and plays it as it lays.”