“You no longer enter the Internet the way you would a public library, where you browse and pick out what you want to read in peace, it’s more like the Las Vegas strip, where you’re bombarded with demands for your attention and need not exert any effort to be entertained.”
“Most people are making the ‘wrong’ kind of money right now. The wrong money is any money earned while doing tasks that are irrelevant to your Big Goals.”
“You don’t take a good photograph, you make it.” — Ansel Adams
In order to build an audience, you have to understand what it means to have one.
Your audience isn’t the number of people who consume your creations — it’s the number of people you can count on to consume your NEXT creation.
This is a HUGE difference that can shift your entire mindset about audience growth.
“I often don’t know what I’m looking for, and even if I do, what I actually find is more often than not better than what I set out to find.”
“People don’t know what anything is worth, so we need clues. But stores control the clues we see.”
“Whether it’s play, visiting places like junk shops, constraining ourselves (the exact position we found ourselves in), experiencing working with others — all these leading Creatives are making time for new experiences. Creativity doesn’t flow from sitting head down at a desk.”
“‘Remember when’ instructs your audience to search their memory banks. Your follow up story creates a picture in their mind.”
“The voice of authority speaks not for the one but for the many; authority figures have a strong and rapid effect on social norms in part because they change our assumptions about what other people think.”
“Our perceptions of time are largely illusions. And one of the biggest of those illusions is the relationship between time and our ability to create value. We can do far more in a far shorter about of time than we think.”