“Every stereotype of our generation applies only to the tiniest, richest, whitest sliver of young people. And the circumstances we live in are more dire than most people realize.”
“Shutting off the ‘shoulds’ for a few hours or a day can be a magical thing.”
“Most people believe that people are becoming more polarized. According to the data, this is actually not true. People’s political beliefs are not that different than they were a few decades ago. What is changing, the data indicates, is how we deal with the viewpoints that make us uncomfortable.”
“It’s a rule in pricing — you never give one option. Enable their brain to answer the question it is wired to answer.”
“What you post is going to be dictated by your career goals. The act of posting on social media is essentially a small, individual step to reach the overarching and mini goals you defined initially.”
Great change comes from small change.
We develop one habit. Try one new thing. Inch past one fear.
And it changes everything.
“Because the course of our life, work, or art can be altered with the slightest shift of momentum in the right direction.”
Too often we struggle to get what we want because we fail to make that small change.
We don’t take that first step. We remain static — paralyzed by a fear of failure or intimidated by a goal that seems out of reach.
It doesn’t have to be that way.
We can choose to narrow our focus. To zoom in on a small step toward our ultimate goal and commit to doing it once. Then twice. Then again.
“We can train ourselves to do what we need to do to get what we want to get.”
I know because I’ve done it. I didn’t publish 50+ issues of my For The Interested newsletter this year by publishing 50+ issues.
I did it by publishing one. And then another. And so on.
The way to accomplish a big goal isn’t to plunge ourselves into the deep end and hope we’ll learn to swim.
That might work — but we also might drown. Or be too scared to even jump in the pool.
The first step toward accomplishing something is always a small one. We dip our toe in the water.
Our lives can change in a moment, but those moments are years in the making. They come as a result of smaller decisions we make that compound daily to lead us where we want to go.
As we approach a new year, we have the perfect opportunity make one of those decisions and change our trajectory.
We can do something for a day and see what happens.
We can string several of those days together, discover the journey becomes easier, and the light at the end of the tunnel shines brighter.
We can do it together.
As you head into the New Year, you may be planning a resolution, considering what you hope to accomplish in 2018, or contemplating where you want to be at this time next year.
That’s great, but I suggest you ask yourself this instead:
“Where do you want to be on February 1st, 2018? What do you want to have done with the first month of the year? And if you did it, how might it impact the rest of your year?”
I’m guessing a lot, which is why I want to help you do it.
I invite you to join me for a program I’ve put together called 30 Days of Doin’ It.
It’s designed to help you take those first steps toward what you want in 2018. To help you do the thing you most want to do, make the change you want to make, and get where you want to go.
30 Days of Doin’ It features a daily email written by me with inspiration, motivation, and curated tips on how to develop habits, focus your efforts, and get things done from experts that range from Steve Jobs to Albert Einstein.
I’m proud of it — especially since it’s proven to help so many who have taken it before.
“Of the past program participants, 90% have done their thing for at least 15 days of the month and 89% rated it a 4 or 5 on a scale of 1–5.”
It’s not perfect, because nothing is.
But if you’re somebody who wants to do something, who wants to be some place on February 2nd that you aren’t today, it can help.
It will help.
While I mention 30 Days of Doin’ It in this post because I’d love for you to join me in the journey, that’s not the point of this post.
The point is whether you join my program or not, nothing can stop you from accomplishing the things you want in the first 30 days of the new year.
And doing so will change how the rest of the year plays out for you.
You just have to decide to do it.
One day at a time.
I hope you will.
If you have any questions, please feel free to email me.
“Most people who claim to have a time management problem have an attention management problem. Many of the same people I hear lamenting about their lack of time update their Facebook status multiple times a day and post dozens of pictures on Instagram.”
“Some people think they need expensive equipment to start a new hobby, certain clothes to look the part, or for everything to be just right. But resourceful people know they don’t.”
“Rates of violent crime and property crime have dropped by around 50% in the United States since 1990, yet a majority of people still believe it’s gotten worse.”
We all want a big audience — except for the people who have one.
They want a bigger audience.
That desire— whether we acknowledge it or not — colors what we create, how we create it, and how we promote it.
It influences our decisions and combines with a mistaken belief that social media makes it “easy” to attract a huge following to drive us to chase one.
“But chasing a huge audience often keeps us from attracting one.”
Because a meaningful following is the result of connecting with individuals — not the result of broadcasting to the distracted masses.
That’s why it’s helpful to ask yourself this when plotting your content and promotion strategy:
“What would do differently if you only needed 10 true fans to succeed?”
Probably a lot.
You’d think more about your target audience.
You struggle to identify your target audience because you worry about being too niche.
Since you assume you need thousands of fans (or more) to be successful, you aim your work at a broad audience. You don’t want to exclude any potential fans.
But if you only needed 10 fans, you’d narrow your aim.
You’d focus on a more targeted group and wouldn’t worry about alienating the masses.
“You’d create things for a few people to LOVE instead of for a lot of people to like and set out to be the perfect choice for somebody instead of the acceptable choice for everybody.”
In doing so, your creations would become more unique, authentic, and likely to connect with your audience.
You’d pay more attention to your fans.
If you only had 10 fans, you’d know them a LOT better.
You’d know who they are, what your unique relationship was with each of them, how you met them, and what they enjoyed about you and your work.
You’d spend more time communicating with them about THEIR interests and less time just promoting your work to them.
“You’d have a real, two-way relationship with them.”
On the flipside, chasing thousands of fans gives you an excuse to avoid doing those things.
It makes it easy to convince yourself it’s not practical (or possible) to have a relationship with thousands of fans and engage them in a meaningful way.
That kind of effort doesn’t “scale.” so why bother trying, right?
(That’s sarcasm obviously, but it’s a common mindset.)
The reality is what prevents you from a meaningful connection to your fans isn’t the logistics — it’s the built-in excuse you’ve given yourself to avoid trying.
You’d work harder.
Even though there’s more work involved in gaining thousands of fans than a handful, it’s likely you’d work harder if you knew it only took 10 to succeed.
That’s because attracting 10 fans seems more doable than the daunting task of attracting thousands.
“The belief that your goal is within reach would motivate you to work harder than you otherwise might at what can seem like an overwhelming task to build a huge fanbase.”
It would be a less intimidating goal and therefore remove yet another excuse that can hold you back.
You’d communicate differently with your fans.
If you only needed 10 fans, would you still obsess over Twitter, Facebook, and assorted other social media platforms?
You certainly wouldn’t care as much about vanity metrics like your follower count.
“Social media’s great, but it’s more likely you’d communicate with your fans by email, text, phone, or even in person (seeing your actual fans in the flesh — imagine that!).”
Social media can be a huge distraction.
It’s easy to get caught up broadcasting to your followers on social platforms (most of whom don’t see your posts anyway) instead of communicating with them in more meaningful ways.
You could treat them more like friends than fans — something that would dramatically strengthen their connection to you and your work.
You’d care less about the gatekeepers.
Your obsession with the gatekeepers of your industry is driven by one thing — a perception that it’s a shortcut to reach the masses.
“But if you only needed 10 fans to have a successful career, you wouldn’t need the masses the gatekeepers control so you’d care less about what they think and more about what your actual fans think.”
We’re in a world where what fans think of you is more important than what the industry thinks anyway, so a 10-fan thought process can help you focus your time, effort, and resources where they belong.
Your Work Would Be Better
If you knew your work only had to appeal to 10 people, it would be a lot different than if it has to appeal to thousands.
Too many creators shape their work to fit what they think others want — they mimic what other successful people do, do what the gatekeepers want to see, or what they think will get them noticed.
“But if you only needed to appeal to 10 people, you’d be more likely to do what YOU want to do — and then find the people who value THAT.”
And that’s how you develop your own unique voice, which is the key to building a successful creative career and fanbase anyway.
Don’t you still need thousands of fans to succeed?
The point isn’t that only having 10 fans will get you where you want to go. I know that’s not true.
But, making decisions as if you only need 10 will get you a lot further — and a lot faster — than trying to win over the world ever will.