“Only those who will risk going too far can possibly find out how far one can go.” — T.S. Eliot
This post is trick-free.
I won’t tell you the best time of day to post on Facebook, how many characters your tweet should have, or which Instagram filter will make you famous.
Because none of those things matter.
“Like eating, this is something that you do every day, not just once in a while. The whole process of capturing, curating, and sharing content is continuous, not discrete.”
“Always, always, always choose the people. The people you work with every day will be by far the biggest factor in your work happiness. This isn’t measured just by whether they’re good happy hour companions or quick with a witty joke, however.”
“In this world, we can do many things. Make sure to say no, unless they really matter.”
“A lot of the greatest things that moved the needle the highest involve either traveling somewhere new, or trying something new.”
“To make sure you’re really being conscious about your spending, you need to spend on the things you love — while ignoring everything else.”
“Once I got past the blows to my ego, the criticism, though it stung, was actually pretty useful.”
“Answering with your title and company is the cultural norm. But when you do, you’re missing out on an opportunity for the other person to know who you actually are. You are not just your job.”
“The ultimate goal of creating this presentation on my content model is to show you how my team took one of my keynotes, repurposed it into 30+ pieces of content, and then successfully distributed all of that content, resulting in over 35,000,000 total views.”