“Making a behavior harder to do makes it less likely to occur. I looked for ways to make opening email more difficult. Surprisingly, I found just adding a few extra steps makes me less likely to check my email.”
This one doesn’t require much of a summary.
“Curiosity drives shares. But the trick is to find a way to spark that curiosity in every headline. It’s why headlines that start with ‘Here’s why…’ or ‘The one thing that will make you…’ work really well. Because they spark instant curiosity.”
“‘Fake news’ isn’t a Russian conspiracy to undermine our democracy; it is, instead, the end-state of an unhealthy race-to-the-bottom for consumer attention.”
Attention isn’t free.
To get attention for our creations, products, or messages, we have to give our time, effort, and resources.
I’ve kept this in mind as I’ve attracted the attention of more than 10,000 subscribers to my For The Interested newsletter in the past year and thought I’d share exactly what I’ve given to get that attention.
If you apply them to your own projects, they will help you attract attention for whatever you create.
“The entire concept of budgeting is flawed. Your emotional brain responds to the word budget the same way it responds to the word diet. The connotation is deprivation, suffering, agony, depression.”
“The top 10% of employees with the highest productivity didn’t put in longer hours than anyone else — often they didn’t even work eight-hour days. Instead, the key to their productivity was that for every 52 minutes of focused work, they took a 17-minute break.”
“The simple mantra, ‘I know nothing’ has helped me so many times in the past seven years. I owe any success to those simple three words: I. Know. Nothing.”
“You need to divide your audience or customers into two groups. Numbers and people. The numbers are the ones you can’t care about. They’re the faceless statistics that you see in your analytics panel. The people are the ones who talk to you every day, who look forward to your work and want to engage with it. The people are the ones who matter.”
“People who are successful in their work are often content being “unsuccessful” in the other areas of their lives — particularly their relationships. In other words, most people are okay with being mediocre spouses, parents and friends, but are not okay with being mediocre in their jobs.”