“Trust is the longer-term problem — decades- or even a century-long. But if we don’t grapple with the immediate and urgent problem of manipulation, those institutions may not live to reinvent themselves and earn the public’s trust back with greater inclusion, equity, transparency, responsiveness, and honesty.”
“I’ll ride that wave where it takes me.” — Eddie Vedder
It’s not hard to come up with a great idea.
What’s hard is to develop the habits that enable us to come up with great ideas.
The extent to which we incorporate these habits into our lives ultimately determines the quality of our ideas.
It’s not magic, it’s commitment.
Here are nine habits to improve your ability to generate valuable ideas.
“A feature is what your product does; a benefit is what the customer can do with your product.”
“Boringness seems to be relative: things are painfully dull to the degree that they’re less engaging than other things you might be doing. Boredom feels more intolerable, these days, because there’s so much stimulation to be had.”
“Women are probably a little too concerned that their husband may be gay. I think there are 10 times more searches for ‘Is my husband gay?’ than ‘Is my husband depressed?’ But, there are a lot more depressed men married to women than gay men married to women.”
“Why questions draw us to our limitations; what questions help us see our potential. Why questions stir up negative emotions; what questions keep us curious. Why questions trap us in our past; what questions help us create a better future.”
“We don’t naturally perceive time as a specific quantity. We instead perceive changes that happen as a result of time passing. We observe the duration and succession of events, and translate that into measurement units — seconds, minutes, days.”
“People hate their jobs because they don’t know they’re the ones supposed to bring meaning, passion and fun to them.”
“In contrast to these big things, I noticed that my to-do lists rewarded small tasks. Checking that ‘done’ box feels good, and if you spend your days on bite-size activities you get to check that box a lot. Yet at the same time, the list was never complete.”