“Facebook and Google’s advertising infrastructure is one of humanity’s most marvelous creations. It’s also one of its most terrifying, because, in truth, pretty much no one really understands how it works.”
“There’s a lot of pressure in life to not only know what your dream job is, but to also succeed at doing it.”
“Serendipity always rewards the prepared.” — Katori Hall
At the end of this post, I’ll show you how it began.
I can do that because before I decided to write it, I asked myself eight simple questions.
The answers to these questions clarify what my post will become, why I’m writing it, and who I want to read it.
I recommend you do the same for your next post because it helps you (and your readers) get more value out of what you write.
Here are the questions:
“If you were able to improve by one percent each day for an entire year and those gains compound, you would wind up 37 times better at the end of the year. Everybody wants a radical improvement and rapid success, but we fail to realize that small habits and little choices are transforming us every day already.”
“Usually the brands that try to be professional are plain boring. The fact that something is not traditionally accepted doesn’t mean it’s not professional. If anything, trends are moving towards genuine connection, human-to-human marketing, and brands full of personality.”
“Emotions are naturally short-lived experiences and if we let them wash over us instead of trying to push them away these emotional experiences would actually pass relatively quickly.”
“When Steve Jobs ran Apple, he had little patience for executives who screwed up. But that’s partially because he had a system to ensure his team was clear about expectations and responsibilities.”
“Most people you’re selling to are not experiencing much pain. Your first task, therefore, whether you’re selling a healthier lifestyle or enterprise software, is shattering that delusion. You can’t do that by talking about pain, because your prospect isn’t yet experiencing pain — either because there is none, or because he or she is in denial.”
“The information networks we’ve built are almost perfectly designed to exploit psychological vulnerabilities to rumor. Your brain tells you ‘Hey, I got this from three different sources.’ But you don’t realize it all traces back to the same place, and might have even reached you via bots posing as real people. If we think of this as a virus, I wouldn’t know how to vaccinate for it.”