Persistence Is Undervalued

“In one experiment, they gave participants 10 minutes to come up with as many creative ideas as they could. Then, they surprised the participants with an extra 10 minutes to finish completing the task. People underestimated how many new ideas they would come up with during the extra 10 minutes…by 66%.”

We all claim to understand the importance of persistence, but it’s likely we still undervalue it.

Nathan Kontny shares a couple interesting stories about the value of persistence in this post, including the revelation that the extra ideas people generated in the experiment explained above also turned out to be consistently better than their initial ideas.

That’s an observation I also found true in my own idea experiment.

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