A Prediction: Social and Media Are About to Split

“As users migrate to these closed systems, they’re also shifting away from the type of broad-based algorithmic feeds packed with news and media content that were the hallmark of first-generation social media.”

Are we about to see a major shift in how people use social media platforms? Maybe.

Taylor Lorenz predicts social and media are about to split and makes a compelling case that we’re going to see people’s attention shift out of their newsfeed and into smaller, closed communities like Facebook groups and chats.