The Internet Is Saving Culture, Not Killing It

“In the last few years, and with greater intensity in the last 12 months, people started paying for online content. They are doing so at an accelerating pace, and on a dependable, recurring schedule, often through subscriptions. And they’re paying for everything.”

The Internet raised a generation of people to believe all content should be free, but a funny thing’s happened to that belief recently — it’s changed.

The New York Times explores the recent rise in consumers paying for culture online and suggests we could be on the cusp of a profound shift in the way we find and support new cultural talent.