“In the last few years, and with greater intensity in the last 12 months, people started paying for online content. They are doing so at an accelerating pace, and on a dependable, recurring schedule, often through subscriptions. And they’re paying for everything.”
The Internet raised a generation of people to believe all content should be free, but a funny thing’s happened to that belief recently — it’s changed.
The New York Times explores the recent rise in consumers paying for culture online and suggests we could be on the cusp of a profound shift in the way we find and support new cultural talent.