The Problem Isn’t Fake News – It’s Trust And Manipulation

“Trust is the longer-term problem — decades- or even a century-long. But if we don’t grapple with the immediate and urgent problem of manipulation, those institutions may not live to reinvent themselves and earn the public’s trust back with greater inclusion, equity, transparency, responsiveness, and honesty.”

Media pundit Jeff Jarvis has given a lot of thought to the current state of journalism and suggests the hype about fake news is missing the larger concern.

He explains why trust and manipulation are the real problems the media and society face and breaks down how we got to this point and what we can do about it moving forward.

His suggestions include to build awareness of the manipulation, starve the manipulators of economic support, and learn from them so their techniques can be applied to spread quality journalism.