The Two Words That Always Get Your Audience’s Attention

“‘Remember when’ instructs your audience to search their memory banks. Your follow up story creates a picture in their mind.”

Nostalgia works. Especially when you use it in your writing.

Barry Davret explains why the phrase “Remember when…” can be a powerful copywriting tool to capture somebody’s attention and shares several effective ways to use the phrase.

As he says, “The wonderful thing about nostalgia is that it triggers selective memories, usually the good ones.”