“Things like your website represent you. You aren’t a corporate robot so sounding like one defeats the point of having a website.”
It turns out you can learn a lot from Louis CK even if you’re not a comedian. A few weeks ago I shared a video that broke down how Louis tells a joke and now I’ve come across a post that breaks down how he uses his website.
This includes to write every word on the site yourself, to not be afraid to ask for what you want, and to to find ways to to make typically boring copy stand out.