What Makes Something Go Viral

“Don’t just think about the subject matter, think also about — and in fact primarily about — the job that your content is doing for the reader or the viewer.”

The reason content goes viral often has nothing to do with the quality of the content.

In this 10-minute TED Talk, Buzzfeed publisher Dao Nguyen explains what makes something go viral based on the company’s extensive research on the subject.

Their core finding is what matters isn’t what the content is about, but rather how that content helps people perform a real job in their lives.