10 Lessons From Spending A Billion Dollars On Online Ads

“No matter how long you’ve been doing this, what you think will work is often wrong.”

You probably won’t spend a billion dollars on advertising, but that doesn’t mean you can’t learn from someone who has!

Craig Clemens reveals 10 lessons learned from spending a billion dollars on online ads including that your ad must match what comes next, great ad ideas can come from anyone, and leading with “a benefit + curiosity” is magic.

Btw, I found this link in the Scalable newsletter.

Related: Double things that triple results.