12 Ways To Instantly Show Your Value

“Increase desire, don’t just decrease friction.”

This will help you better communicate the value of your work, products, and even yourself.

Wes Kao suggests 12 ways to instantly show value including to aim for “no brainer” status, avoid backstory scope creep, and focus on what your customer wants to hear about as opposed to what you want to talk about.

Related: Four ways to think bigger when promoting your creations.