“Once someone owns an item, forgoing it feels like a loss.”
There are so many reasons why people buy (or don’t) and the more of them you understand, the more of your product or service you’ll be able to sell.
Janel Loi shares 15 psychological tactics you can use to get people to buy more including ways to nudge buyers, maximize perceived discounts, and create a sense of urgency.
Related: The thing about selling to your audience. (via my Daily Graph)