19 Things to Consider in Social Media Right Now

“In 2019, consider narrowing your focus on the audience that is active and eager to engage instead of focusing on a volume play. How can we strategically make our most passionate fans advocates and active participants?”

Social media evolves quickly and it’s important to take a moment to consider what’s actually happening on all these platforms.

Jessica Smith does just that with this collection of 19 things to consider in social media right now — one of which happens to be from me (“Small is the new big.”).

The observations include the importance of owning your fan relationships, to focus on brand over everything else, and to recognize distribution strategy is as important as creative strategy.

RELATED: Eight not-so-obvious concepts that will improve your social media posts.