“Ask someone if they like a product. Then ask them if they like it at a price point, say $20. The whole conversation changes.”
If you’ve ever had to set a price for a product, you know how tricky it can be. This First Round Review post can help.
It features a collection of six must-read articles about product pricing including takes on why you should nail price before product, how your price should correlate to your marketing/sales strategy, and why you should be selective about incentives and discounts.