“Just because a headline has to have clarity does not mean it has to make sense or appeal to everyone.”
Headlines can make or break your content, so you better learn how to write them.
Austin Kelly’s three-step formula to write engaging headlines can help you do that.
The formula involves combining the end result an audience wants with the time they can get it in and the objections they’ll need to overcome.
Btw, I found this link in Ann Handley’s newsletter.
Related: How to write headlines people will click, like, and share.