“There is almost no competition for blockbuster articles. Almost no one spends dozens of hours on every article to make it the best article on that topic in the world.”
I love strategic approaches to content and here’s one worth considering.
Michael Simmons suggests five reasons to take the blockbuster approach to creating content including that higher quality content is more likely to be shared, there’s less competition for more in-depth articles, and blockbuster articles build your reputation.
Btw, I found this link in the Modern Museum newsletter.
Related: How to be a more consistent creator.