“Our newsletter has 2.5 million subscribers, but that’s not the number we actually care about.”
Morning Brew has quickly become one of the most successful newsletters in the world and its success is rooted in the emphasis it puts on connecting with its audience.
Jenny Rothenberg breaks down how Morning Brew engages its audience including how it onboards new subscribers, when it removes subscribers, and the referral program it used to supercharge its growth.
Btw, I found this article in Simon Owens’ Tech and Media Newsletter.
Related: A five-day plan to grow your newsletter.