How Substack Happened

“By serving everyone, you serve no one. Without a clear focus, efforts get muddled. Substack avoided that trap.”

Substack may be a newsletter platform, but this case study isn’t about newsletters — it’s about what it takes to attract and nurture a community of any kind.

Bailey Richardson breaks down how Substack happened including how they identified their target audience, invested in them, and convinced them to use their product.

Btw, I found this link on Terrell Johnson’s Twitter account.

Related: Five ways to identify your ideal audience.