“Borrow, be ridiculous on occasion, and be yourself. This is one medium where it can pay 100-fold to simply be you: warts, weirdness, and all.”
This isn’t just about podcasting.
If you have interest in building an audience for anything, you should check out what Tim Ferriss has to say about how he built a #1-ranked podcast.
He covers everything from how he makes money with it, to where it fits in his overall business strategy, to how much time he puts into it.