“You want to create demand instead of responding to demand.”
Jack Butcher has a great course (I’ve taken it) called Build Once, Sell Twice that helps creators and entrepreneurs be more efficient in how they earn money.
But even without buying the course, you can get a ton of valuable information in this free breakdown of how to build once and sell twice.
It features an hour-long video interview with Jack as well as a text breakdown that summarizes all the key points.
Related: How to coin terms that make your creations more successful.